Developed by Chetan Jain, the H.I.P. Framework is disrupting the packaging industry with flexible, rapid, and future-focused shrink sleeve solutions.
With markets moving faster and consumers changing preferences overnight, brands need agile packaging for nonstop launches. One-size-fits-all is no longer an option.
The H.I.P. Framework is built for this reality: it cuts costs, supports any order size, accelerates time-to-market, and layers in added value through smart tech.
It Maximizes the Uniqueness
The retail space is more competitive than ever, with harder-to-please customers and growing brand clutter. FMCG brands need smarter ways to stand out, through new launches and packaging.
That’s where Hybrid Shrink Sleeves step in. Powered by the H.I.P. Framework, they create an ‘Area of Action’ – removing limitations around quantity, cost, timelines, and innovation, while making your brand more memorable.
They balance creativity with control by helping in cutting costs, matching any volume, and hitting deadlines.
The Power of Three. In One Smart Solution
The H.I.P. Framework blends the best of Flexo, Digital, and Gravure into one advanced shrink sleeve solution.
It enables quick design changes, lower setup costs, and no stress over order volumes, giving brands the freedom to adapt fast and deliver standout customer experiences.
It brings Innovations
Tactile features in shrink sleeve packaging boost consumer engagement and elevate product appeal.
Added textures create a more immersive sensory experience, helping brands stand out and signal premium quality. Finishes like sand, soft-touch, matte, and wet each bring a distinct feel and visual character.
Holographic shrink sleeves combine security, branding, and performance in one solution.
Built-in anti-counterfeiting and tamper-evident features enhance product protection, while light-reflective effects add a premium, eye-catching presence on the shelf.
High lustre inks enhance packaging by sharpening visual impact and reinforcing brand perception.
Achieved through metallic inks with high-gloss coatings, this finish delivers a polished, premium look that stands out at retail.
Foils add a striking metallic finish to shrink sleeves, enhancing shelf appeal and brand differentiation.
They can also support brand protection efforts by introducing an added layer of security.
The H.I.P. Framework is our core USP – a breakthrough production method in flexible packaging that blends multiple printing technologies with smart software.
It helps us meet urgent demands, cut development costs, and deliver never-seen-before print innovations on shrink sleeves.”
Chetan Jain
Managing Director & CEO
While other vendors struggle with low volumes, Taurus used their H.I.P. framework and quickly delivered 6000 sleeves for our new Ghee launch with unbelievable ease.”
Ms. Sindhubala
(CavinKare)
Partnering with Taurus proved game-changer for us. Whether it's a small or bulk order, they consistently delivered on time without exceeding our budget.”
Adithan A.G.
(GM Packaging, The Himalaya Drug Co.)
Explore how we can add value to your requirements and find the best-fit solutions for your next project.
During this 20-minute discovery call, Chetan will:
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